Rick Scott releases personal ad as air war begins in governor’s race

by Brandon Larrabee

In what is likely to be the first of many, many TV ads from Gov. Rick Scott’s re-election campaign and related efforts — the incumbent has indicated he wants to spend $100 million on the race — Scott’s Let’s Get to Work committee is plopping down $2.2 million for a soft, biographical spot that will begin running Thursday. The commercial zeroes in on Scott’s early life, a topic that was notably absent from his first campaign even as his late mother cut an ad for Scott. In case anyone misses the point, the commercial is entitled “Families.”

Scott has started talking about his parents’ financial struggles more and more as the election approaches in an effort to boost his favorability numbers among Floridians. The commercial closely follows the final part of Scott’s State of the State address last week. The ad shows the governor’s “heart,” campaign chairman and Sen. John Thrasher told reporters in a conference call about the commercial.

“I think the ad is a reflection of the passion that Rick Scott has for creating jobs and why,” said Thrasher, R-St. Augustine.

Thrasher said the ad will air statewide and online, but said he didn’t know exactly how long it will run.

The News Service of Florida