Miami rapper Armando Christian Perez, better known as Pitbull, has teamed with Florida’s tourism-promotion arm to market the Sunshine State.
Visit Florida announced this week the partnership, which is expected to integrate the state’s travel brand into the international music scene through Pitbull, who also has the moniker of “Mr. 305.”
“Florida is home, and I’m excited to be working with Visit Florida to share what I love about the Sunshine State with my fans around the world,” Pitbull said in a release from Visit Florida.
Through the deal, Visit Florida will help promote Pitbull’s New Year’s Eve event, while Pitbull will feature the Visit Florida #LoveFL hastag on his concert video screens, which will include the New Year’s Eve show broadcast from Miami.
Financial terms were not included in the release.
“Pitbull is certainly ‘Mr. Worldwide,’ but he’s also a native Floridian with a true passion for the Sunshine State,” Paul Phipps, Visit Florida’s chief marketing officer, said in a release. “Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state’s diverse travel experiences, but provides us a platform to reach a new generation of travelers through his global fan base.”
The deal includes Pitbull making promotional appearances on behalf of Visit Florida, concert “meet and greets,” efforts to drive social media to Visit Florida’s Facebook page and the use of Florida locales in future music videos.
In January, while attending his 34th birthday party at his charter school called SLAM (Sports Leadership and Management) in Little Havana, Pitbull was named Florida Ambassador of the Arts by attendee Gov. Rick Scott.
The News Service of Florida